RCM Rental continues to invest in both its platform and its people, reinforcing its position as a trusted provider of vehicle rental software for operators across Australia, New Zealand, and global markets.
In a recent update, Franc, General Manager at RCM Rental, outlined key developments across customer support, product innovation, and future-facing technology—highlighting how the business is evolving to better serve modern rental operators managing cars, trucks, vans, and fleet assets.
Strengthening Customer Value with a Dedicated Client Specialist
As part of its commitment to helping customers maximise value from the platform, RCM has welcomed Adam Schell as Back to Base Sales Specialist.
Adam joined the team on 13 April with a clear focus: ensuring existing customers are getting the most out of their RCM investment.
His role is not traditional sales. Instead, it is centred on:
-Helping customers fully utilise relevant features and modules
-Identifying opportunities to reduce operational workload
-Supporting revenue growth through better system use
-Providing practical, business-focused guidance
This approach reflects a broader shift in SaaS—from software delivery to ongoing customer success and optimisation.
Customers will be hearing from Adam directly, but those wanting to proactively review their setup or explore additional capabilities are encouraged to connect early.
Continuous Product Development Led by Technical Leadership
Behind the scenes, RCM has been investing heavily in product development since late last year.
This work is being led by Mark Hogben, who recently joined as Chief Technology Officer. With a strong focus on scalable architecture, automation, and real-world usability, Mark is driving enhancements designed to support the day-to-day realities of rental businesses.
Rather than introducing complexity, the development strategy centres on:
-Reducing manual administration
-Increasing operational efficiency
-Improving booking accuracy and flow
-Supporting multi-channel revenue generation
-Key Features Driving Efficiency and Revenue Growth
Several core features are currently being rolled out and refined, each designed to solve specific operational challenges within rental businesses.
Agent API: Unlocking New Revenue Channels
The Agent API allows operators to connect their fleet directly to booking agents and third-party platforms. This creates new distribution opportunities while maintaining control over availability and pricing.
Automations: Reducing Manual Workload
From booking confirmations and reminders to post-rental reviews, automated communication ensures customers stay informed while reducing repetitive admin tasks for staff.
Availability Engine: Real-Time Booking Accuracy
RCM’s Availability Engine provides real-time, rules-based availability, ensuring bookings are processed accurately without conflicts. This is critical for operators managing high utilisation fleets.
RTM Tolling: Eliminating Administrative Burden
Automated toll capture and processing removes one of the most time-consuming back-office tasks, improving both accuracy and operational efficiency.
RCM Lite: Mobility for Frontline Teams
RCM Lite delivers a streamlined mobile experience, enabling staff to manage rentals from any device—whether at the counter, depot, or on the move.
A Practical Approach to Software Adoption
RCM recognises that not every feature suits every business.
For customers already using these tools, the focus is on optimisation—ensuring they are configured correctly and delivering measurable value.
For those not yet using them, the emphasis is on relevance. The goal is not to add complexity, but to identify where specific tools can reduce friction, save time, or improve revenue outcomes.
This customer-first approach reflects RCM’s long-standing position as a partner to rental operators, rather than just a software provider.
The Future of Rental Software: AI at the Core
Looking ahead, RCM is actively developing two new products: RCM One and RCM Me.Both are being built with AI integration at their core, signalling a shift towards more intelligent, adaptive rental management systems.
While details are still emerging, the direction is clear:
-Smarter decision-making through data
-Increased automation across workflows
-More personalised user and customer experiences
-Systems designed to scale with business growth
This aligns with broader industry trends, where AI is becoming central to operational efficiency and competitive advantage.
A Continued Commitment to Rental Operators
According to Franc, the focus remains consistent—supporting customers with reliable software, practical tools, and a team that understands the realities of running a rental business.
With over two decades of industry experience and customers across 39 countries, RCM continues to evolve alongside its clients, balancing stability with innovation.
As the platform expands and new products emerge, the combination of dedicated customer support and forward-looking technology positions RCM strongly for the next phase of growth in the vehicle rental industry.